SPRING FORWARD FALL BACK

The title, of course refers to the change of the clocks, British summertime extra daylight and all that. But thinking of Spring, what can be better than a classic Ivy, plaid, trad, preppy windcheater, blouson, golf jacket type affair.

A staple of the Spring wardrobe, perfect with khaki chinos, madras, bucks, university sweats, you get it.


Whether it be a London Fog, McGregor, Campus or Champion, here are some details to look for…

THE GLORIOUS NINTH

"Andy was back real skorry, waving the great shiny white sleeve of the Ninth, which had on it, brothers, the frowning beetled like thunderbolted litso of Ludwig van himself."* The whole Beethoven sweatshirt craze started in 1962 as an advertising campaign for Rainier Ale, created by...

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AUSTERITY GAMES

2012 sees the return of the Olympic and Paralympic Games to London after a 64 years absence and we are looking forward to it being a Golden Year!

It seems strangely ironic that when the Olympic torch last came here in 1948 for the official opening, the UK was recovering from the ravages of World War II and the games were christened the Austerity Games due to the disastrous economic climate that presided in the country. That time around it had been due to the ravages of WWII as opposed to a bunch of merchant bankers in the City, and if you are wondering that is indeed rhyming slang.

“the important thing in the Olympic Games is not winning but taking part. The essential thing in life is not conquering but fighting well” Pierre de Coubertin (founder of modern Olympic Games)

With that said we would like to return you to a summer 60 years ago…..

Words by Douglas Gunn

JEAN GENEALOGY

Levis 501XX capital E oxblood red tab, hidden rivets, v stitch, blah blah blah…

Lots has been written about vintage denim in recent years, and for obvious reason. It’s the stuff we live our lives in. These pairs, arguably from the Golden Age of denim design, the 1950s, are the perfect synthesis of belt loops, bar tacks, buttons and rivets. The basic design had undergone several stages of evolution by this point to arrive at the near perfect package; the template for the basic 5 pocket jeans model still in use today, much copied and emulated the world over. Just don’t wear them in Texas, real cowboys wear Wrangler’s!