Not to be confused with the more famous philosophy movement, and the likes of Camus, Sartre and Kierkegaard. This is a far simpler expression of ‘the Individual’, ie. stencilled letters and names, as a means of identity, commonly found on military clothing. Here is a variety of examples, American, British, French, different fonts, colours, sizes etc.


A cool 1960s sweatshirt with the catchphrase "Ve-e-e-ry Interesting" made famous by Arte Johnson as 'Wolfgang' the German soldier, in the era defining comedy show Rowan & Martin's Laugh-In. The psychedelic sketch show ran from 1968 to 1973, and featured a host of cooky counter-culture characters,...

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As worn by British army commandoes during WWII, like in the film of the title, a ribbed reinforced sweater with shoelace neck drawstring. This one has the broad arrow on the label, and interestingly is dated 1953. In the same year Ang Nima, a sherpa on...

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  Well, marching. Square bashing, drilling, stomping, yomping, yes they are British army officers boots from the 1940s. They bear all the hallmarks of empire building quality leather boots standard issue during the war, increasingly scarce nowadays....

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As a follow on to the Beethoven sweatshirt craze piece, here is another famous instantly recognisable face worthy of being on a sweatshirt. He happens also to be wearing a very nice V fronted vintage sweat. Perhaps if Ludwig Van was around in the 1950s he too would share Alfred’s taste in American casual clothes, now there’s a thought.


When in Berlin we highly recommend this exhibition of photographs by Ishimoto Yasuhiro, currently showing at the Bauhaus-archiv until the 12th of March. The subject, the 17th century Katsura Detached Palace in Kyoto is remarkably contemporary in design and reminiscent of 20th century de Stijl art, in particular the composition of the panelled rooms look like mini Piet Mondrian paintings. This synthesis of East meets West mirrors the photographers own life story, born in the US in 1921, he was interned during WWII, eventually becoming a Japanese citizen in 1969.