MASLAND REVISITED

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As a follow on to our piece about American carpet manufacturer turned hunting apparel makers C. H. Masland of Pennsylvania, we’d like to share some recent additions. Unlike other outdoor clothing companies, Masland came to it relatively late, and almost by accident. They had a wartime contract for canvases, clothing and tent awnings, but their main business had always been carpet manufacturing.

STAY GOLD – THE OUTSIDERS

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Rumour has it, when Francis Ford Coppola was looking for a new film to make back in 1982, it was his daughter Sophia who recommended S.E. Hinton’s teen classic ‘The Outsiders’. Her recommendation was a winner, the all star cast and the coming of age theme, along with a classic wardrobe made it an instant hit.

EVEREST RECONNAISANCE EXPEDITION 1951 SUPPLEMENT + YETIS

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Everest pictures and Yetis, what more could you want from a post! Some two years before Sir Edmund Hillary and Tenzing Norgay became the first (confirmed for all you Mallory enthusiasts) climbers to reach the summit of Mount Everest, a small team including Hillary in the party made a Reconnaissance Expedition to Everest. Captured here in this recent find from a Times Special Supplement in 1951 we thought we should share…

BUM FREEZERS

Worthy of closer inspection are these two Dunn & Co. suits from the early 1960s, which are prime examples of the ‘bum freezer’ style, so called because of their shorter silhouette. These are a very British interpretation of Continental styles, particularly Italian, of the late 50s and early 60s, that helped form the basis of the modernist, or ‘mod’ look.

ON THE ROAD


Cashing in on the topicality of the film release of the seminal Beat book On The Road, here is a ‘Hobo’ Beatnik classic. Based on the wartime Royal Navy short shawl collared duffle coats, this civilian ladies version dates from the 1950s and has a very aptly named label. Often seen sported by Soho Beats, Sorbonne students, poetry reading peaceniks, CND marchers et al…