‘DENIM DUDES – Street Style. Vintage. Workwear. Obsession’ by Amy Leverton unzips the global obsession with denim through the eyes of the men that shape, style, sell and design it. It is a bold statement to say that “denim is the most important fabric of the twenty-first century” but one that surely must resonate with a world in which half of its population, at any one time, is wearing a pair of jeans.
Denim Dudes leaves no sartorial stone unturned in the quest to hunt down the perfect pair of jeans and discover the most desirable denim, asking what exactly makes this once working-men’s fabric just so appealing?