Today, Wednesday 22nd of April 2020 marks the 50th anniversary of Earth Day! The monstrous photomontage of gas mask and globe below is from the original Earth Day, of a world suffocating from pollution, is if anything more relevant today than it was 50 years ago.
Long before Levi’s Engineered Garments started playing around with proportions, and fiddling with the long established Levi’s genetic traits, Elvis Presley’s prison denims from the 1957 film Jailhouse Rock took some artistic liberties with ‘stitch length’.
Introducing photographer, poet and artist Jun Fujita. Fujita was an Issei, a term used by Japanese Americans referring to the first generation to migrate from Japan. Born on December 13, 1888 in Hiroshima prefecture, he migrated to Canada as a teenager, before finally settling in Chicago in 1909.
The enigmatic title refers of course to the derelict building at 144 Piccadilly, squatted by the great unwashed of London’s underground scene at the time, and the subsequent Police siege to shut it down.
Finally, we can share with you our first production of denim jeans: 112 Denim. They could have been named after the number of weeks it has taken for these to finally be finished, although that could have easily been the case. Instead, they are named after the number of pairs in our first run.