NEED A SHINE?

Need a shine? Come to our Earlham Street Store in Covent Garden tomorrow Friday for a masterclass in shoe shining by world champion Yuya Hasegawa. He will be shining shoes in our store for £10 per pair. See you there!

Update:

And here are some pictures of the Brift H. trunk show in our Earlham Street store from last Friday. A big thank you to the Brift H team, hopefully we can do this again!

PARKA

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Though the preferred cold weather option for RAF ground crew since the 1950’s which often sees them described as such, these parkas were originally intended for pilots rather than those on the ground in vital maintenance roles. The 22C prefix on the labels was used by the Air Ministry from the 1920’s to 1960’s under the general heading of “Clothing and Accoutrements”. Though some codes cross over, generally speaking the 22C prefix referred specifically to RAF flying clothing.

HANDS ACROSS THE SEA ­ – AT LAST

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We are very pleased to announce we are now stocking Japanese brand Timeworn Clothing. Established in 2010 by Kei Hemmi, Timeworn encompasses several labels under the same umbrella. At Last & Co. represents the classic workwear pieces and denim, whilst Butcher products covers military and sportswear inspired pieces.

'POSTURE FOUNDATION' – P.F. FLYERS by B.F. GOODRICH, 1956.

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PF Flyers gained popularity in the 1930s and early 1940s and whilst ‘Center Hi’s’ (pictured) never quite making out of the Converse shadow, the ‘P.F.’ (Posture Foundation) patented insole technology set new benchmarks in sneaker comfort.  The insole technology was first used in BF Goodrich shoes. It involves a wedge-like insert (promoted as the “magic wedge”) that moves weight to the outside of the foot, evenly distributing weight, reducing leg strain. As the success of the sneakers with the Posture Foundation insole technology grew in 1937 it became the basis for the brand name, “PF Flyers.”  Sport styles by PF were very popular in the 1950s, renowned for helping you “run faster and jump higher” courtesy of the “action wedge.” This ability would be a result of the improved fit of the foundation, but similar foundations were finding their way into competing brands, countering the PF advantage.

FRINGE BENEFITS / EVERYBODY'S TALKIN'.

01.10.2014

It would seem that there as been a lot of channeling of inner Midnight Cowboy’s of late, but as these original b&w stills from the 1969 John Schlesinger directed classic show, Jon Voight takes some beating for rocking the look. Script written by Waldo Salt from the original novel of the same name stars Jon Voight and Dustin Hoffman, and if you haven’t seen for a while it is strongly recommended for another look. The film won three Academy Awards for Best Picture, Best Director and Best Adapted Screenplay, and is often in the shortlist of greatest American movie. Worth watching again for the soundtrack alone, (especially the Jean Toots Thielemans harmonica intro on the John Barry title track), and the late night 1960’s street shots of NYC.

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Texan Joe and Ratso we salute you and the soundtrack is playing outing the showroom for the rest of the day on repeat!
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CUSTOM CARDI'S ARE STRANGE, WHEN YOU'RE A 'STRANGER'.

20.08.2014
Albion Kinitting Mills Wool produced these over-length custom letterman cardigans throughout the 1940s/50s and 60s. For personalization, one could have their surname chain stitch embroidered onto a neck label add-on, and full name applied to colour contrasted inner pockets. Ball trinkets an optional extra. Knee-length and extra heavy, these make for great autumn cheerleading outerwear!
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VINTAGE JP's

10.09.2014
Vintage military athletic, or PT shoes are virtually impossible to find. These are a particularly nice US Navy example, and date from the 1940s. The model is virtually the same as the classic Jack Purcell badminton shoe, but with a black rubber sole and trim.
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1937 BIG TOE.

01.09.2014
Acquired from an old Kent cobblers (est 1908 and now sadly closed down), these bespoke ‘big toes’ where made for a customer of whom never returned to collect. If you’re out there, get in touch!
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