DEAR JOHNNY-LETTERS HOME FROM SWEDEN 1977

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Credit where credit is due, it’s down to the beady eyes of Dave Carroll from La Rocka, who spotted the striking similarity of this mid-century American tux with one worn by John Lydon on the Sex Pistols 1977 Swedish tour. Both jackets are cut from a yellow silk damask fabric with black silk revers, and turn back cuffs. Lydon’s undoubtedly an original 50s one also, has been modified by being crudely cropped in half, turning it into an almost razored bolero.

FOUND (VIETNAM)

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Found photographs always make for fascinating viewing in a socio-political fashion context, these piqued our interest because some date to a pre-Vietnam war Indochina of the 1950s. Beautiful people, great styles. Think Scent Of The Green Papaya and Graham Greene’s The Quiet American and you get the picture…

EVEREST RECONNAISANCE EXPEDITION 1951 SUPPLEMENT + YETIS

Everest pictures and Yetis, what more could you want from a post! Some two years before Sir Edmund Hillary and Tenzing Norgay became the first (confirmed for all you Mallory enthusiasts) climbers to reach the summit of Mount Everest, a small team including Hillary in the party made a Reconnaisance Expedition to Everest. Captured here in this recent find from a Times Special Supplement in 1951 we thought we should share…

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Autumn 1951, The Himalayan Committee of The Royal Geographical Society and the Alpine Club sent a small party to investigate the south-western aspect of Mount Everest. As a side of the mountains that can only be approached through Nepal, this had meant rare privilege for the team to be granted access by the government.

Whilst the idea of looking for a way to approach to south-western face was not new, how far it had been entertained by the earlier expeditions of the 1920s is unclear but after the discovery in 1921 by Mallory and his companions of what appeared to be a relatively straight forward route to the summit from the East Rongbuk glacier, little serious thought seems to have been recorded in finding another line of approach. Step by step, as the Mount Everest Reconnaissance Expedition thrust and cut it its way towards the ramparts of the most impregnable fortress on earth, Mr Eric Shipton, the leader, sent back his progress reports for publication in The Times.

It was never the intention of Shipton’s party, of four English climbers and two New Zealanders, to attempt to climb the great peak itself. Everest is the ‘inner keep’, or donjon, of a gigantic system of fortifications, in which each ward beyond ward, has to be successfully overcome. Even the outermost ramparts have to be approached through many miles of rugged and trackless country, so that any attack must be planned with strategic elaboration parallel to a great  military operation – and with the same impossibility of precision since the opponents dispositions are imperfectly unknown. Victory cannot be expected in a single campaign…

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PHOTOS OF OUR BOOK BY THE PHOTOGRAPHER OF OUR BOOK

Here are a few snaps of our limited edition cover edition book by photographer Nic Shonfeld, whom we commissioned to shoot the book for us. Nic has been working closely with us for over a couple of years now and we think the images in the publication are a credit to his understanding of ‘us’ and what we ‘do’ within our industry. You can see more of Nic’s photos on his website here: nicshonfeld.com

VOL 1

We had the launch party for the first volume of SHOWROOM, our new publication, at the shop on Monday evening. All the bods, Beats, art folk, family and friends attended, thanks to all for coming and helping to make the magazine what it is.