KNOW YOUR MARKS #2 – C.H. MASLAND & CO. / WOOD + STREAM
Established in Carlisle, Pennsylvania, in 1866 by Civil War veteren Charles Masland – the business was making carpets, including, throughout the 1920s, carpets for the groundbraking Model T Ford cars. Carpeting remained the primary business until 1940, a year before the US joined WWII, when its mills were turned over to the war effort and the production of various canvases and foul weather gear for military use. For this, it even scooped the Board of the Army and Navy’s Excellence Award.
Post-war production eventually returned to carpeting (mid-1950s) but not before Masland successfully turned his looms to the making of outdoorswear, a continuation from the war featuring military touches – the cotton duck fabric is reinforced using leather and suede patches on all the usual ‘heavy-wear’ area’s (cuffs, knees, elbows etc). The mid-1950s saw the company start to trade outdoors-wear under the name of Wood + Stream.