HANDS ACROSS THE SEA – AT LAST
We are very pleased to announce we are now stocking Japanese brand Timeworn Clothing. Established in 2010 by Kei Hemmi, Timeworn encompasses several labels under the same umbrella. At Last & Co. represents the classic workwear pieces and denim, whilst Butcher products covers military and sportswear inspired pieces.
Hemmi-san has kept a tight control over the direction of the brand, it is only sold in his Tokyo shop, has no online presence, and no other retail outlets in Japan. The ‘roots’ are bound, so to speak, allowing the quality of the product to speak more about durability and longevity, and the ‘branches’ are clipped, spreading slowly. For Hemmi-san the focus is on fabrics, attention to detail, and an eye for quality that only the Japanese seem capable of, and he has immaculate credentials. In 1997 he co-founded cult label Tenderloin, a kind of biker/misfit hardcore Americana Stüssy tribe which garnered, and still keep, fiercely loyal followers.
So, just like the handshake on the jeans leather back patch, and in a newly rekindled spirit of Japonism, Timeworn Clothing is now available for the first time on these shores… At Last! Finally.
Available at The Vintage Showroom, 14 Earlham St.
Words Simon/photos Nic