‘DENIM DUDES – Street Style. Vintage. Workwear. Obsession’ by Amy Leverton unzips the global obsession with denim through the eyes of the men that shape, style, sell and design it. It is a bold statement to say that “denim is the most important fabric of the twenty-first century” but one that surely must resonate with a world in which half of its population, at any one time, is wearing a pair of jeans.
Denim Dudes leaves no sartorial stone unturned in the quest to hunt down the perfect pair of jeans and discover the most desirable denim, asking what exactly makes this once working-men’s fabric just so appealing?
Shot on the streets of Paris, Tokyo, London, New York, LA, Milan, San Francisco, Amsterdam, Stockholm, Barcelona, Melbourne, Gothenburg and Sydney, by no-less than 14 different photographers, the book explores the great versatility and allure of denim in all its different guises; from changing styles and cuts to classic items that never go out of style.
Key players in the global denim business featured include; Jason Denham (Denham), François Girbaud, (Marithé + François Girbaud), Adriano Goldschmied (Diesel, 7 For All Mankind) and Kenichi and Kenji Shiotani (Warehouse Japan).
Denim Dudes offers unrivalled insight into the stylish and sometimes eccentric ‘dudes’ involved in this fascinating and diverse industry.
Amy Leverton is a denim expert who has worked in the industry for ten years, most recently at the leading trend forecasting website, WGSN, where she is currently Director of Denim and Youth Culture.