This year we collaborated on two projects with our good friends at Orta; Rebel Blues and Arctic Whites, which were showcased at Denim by PV in Barcelona last month to an amazing reaction!
From the initial concept meetings with Orta we wanted to showcase some of the huge range of fabrics that they offer their customers by developing two separate collections.
Rebel Blues showcased some of the heritage fabrics in Orta’s collection with their roots in the 1950’s and its sense of rebellion epitomised by James Dean, Brando, Kerouac et al. Part Beat Generation part Wild One mixed of course with a London flavour and a cafe racer/ace cafe feel.
Arctic Whites was a 1920’s inspired collection based on the first women to take to the skies. Amy Johnson, Amelia Earhart and Jacqueline Cochran to name but a few, and the Ice woman herself Louise Arner Boyd whose love of the Arctic inspired the name for the collection. Recreating a wardrobe suitable for these queens of the skies was amazing, playing with early flying jackets and sporting pieces from our archive.
Vintage pieces were selected from our collection and lovingly reinterpreted by Orta at their Istanbul atelier. Once finished we had the pleasure of working with Claudio Toson who developed and recreated the amazing washes seen across both collections at northern Italy’s Castelfranco Veneto laundry Everest.
The final and most enjoyable stage was shooting the images for both collections in London with an amazing team. Nic Shonfeld photographed Charlotte de Carle (Profile Models) who was the perfect pilot for Arctic Whites and Zoe Basia Brown (Profile Models) and James Alexander Adair (AMCK Models) were our fasntastic couple for Rebel Blues.
Campaign Photo Credits: Photography : Nic Shonfeld, Stylist: Harris Elliott, Hair Stylist : Johnny Russell, MUA: Jo-Ann Doherty.