• Jan 4th, 2012

AUSTERITY GAMES

2012 sees the return of the Olympic and Paralympic Games to London after a 64 years absence and we are looking forward to it being a Golden Year!

It seems strangely ironic that when the Olympic torch last came here in 1948 for the official opening, the UK was recovering from the ravages of World War II and the games were christened the Austerity Games due to the disastrous economic climate that presided in the country. That time around it had been due to the ravages of WWII as opposed to a bunch of merchant bankers in the City, and if you are wondering that is indeed rhyming slang.

“the important thing in the Olympic Games is not winning but taking part. The essential thing in life is not conquering but fighting well” Pierre de Coubertin (founder of modern Olympic Games)

With that said we would like to return you to a summer 60 years ago…..

Words by Douglas Gunn

* Olympic ephemera from the Vintage Showroom archive.

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